Journal

A space to explore the inspiration, stories, and craftsmanship behind our collections. From designer interviews, travel-led insights and collaborations, to behind-the-scenes moments at our Fitzroy studio and flagship store.

Everyday Rituals: Leather Care

Everyday Rituals: Leather Care

We work with leather for its durability, versatility and ability to develop character over time. Its natural qualities allow it to soften with wear and develop a rich patina, giving...
Read more
Studies: Subtle Bodies

Studies: Subtle Bodies

Founded in 2017, Australian brand Subtle Bodies was created from a simple idea: to make exceptional natural incense accessible to those who appreciate quality, tradition and simplicity. There are no...
Read more
The Nature of Denim

The Nature of Denim

Discover denim designed to evolve with wear. From structured raw indigo to softened vintage washes, our considered denim develops character, comfort and individuality season after season.

Read more
Field notes from Brunswick Heads

Field notes from Brunswick Heads

Brunswick Heads’ slower rhythm and coastal landscape shaped SS27. Designer Virginia Martin shares how the textures, tones and relaxed sensibility of this Australian seaside town informed the collection.

Read more
Quiet Warmth: Wool Guide

Quiet Warmth: Wool Guide

Why We Work With WoolWe work with wool not only for its tactile qualities, but for the way it encourages a slower relationship with clothing. Naturally insulating and breathable, it...
Read more
Women walking in red boots with beige trench coat

On Footwear: Winter

A guide to winter footwear, materials, and how to choose shoes for colder months. As the days settle into a slower rhythm, footwear starts to play a more important role....
Read more
Checked coat next to bookcase

A Study in Coats: Winter and the Transitional Season

As the season shifts, outerwear becomes essential. Not just for warmth, but for how it shapes the day. A coat is less about excess, more about intention: the layer that...
Read more
Warped fabric print of a floral market

From Studio to Story: The Art of Prints

At búl, each collection brings a new story, told through our prints. Designed exclusively in-house at our Fitzroy studio, every print reflects the places, memories, and inspirations, from hand-drawn illustrations...
Read more
Helsinki street with colourful buildings in a row

Chasing Light in Helsinki

Helsinki’s calm and colour shaped AW26. Discover how designer Virginia Martin translated her travels to this Nordic city into the textures, tones and moments behind the collection.

Read more
Cotton plants growing in front of a background of mountains and a lake

Natural Fabrics: Cotton, Linen, Wool

Our collections are shaped by an ongoing exploration of the natural world. Discover our fabrics and how to extend the life of your búl garment.

Read more
Person throwing a blue bag in the air with a large hand in the sky grabbing it.

Collaboration: Crumpler x búl

Discover the Crumpler x búl 'Fruits of the Forest' collection. Explore the inspiration, design process, and story behind this collaboration, where Crumpler’s functionality meets búl’s natural, refined aesthetic.

Read more
Mountain with blue sky

Behind the Collection: Costa Rica

Travel gently north of the equator, where cloud forests rise into the sky and volcanic earth blossoms with colour. The pace softens. The air shifts. Time slows. Welcome to Costa Rica, where Australian design meets the spirit of pura vida.

Read more