Journal
A space to explore the inspiration, stories, and craftsmanship behind our collections. From designer interviews, travel-led insights and collaborations, to behind-the-scenes moments at our Fitzroy studio and flagship store.
Letters from Queenstown
Awaken the senses to Queenstown, New Zealand, where juxtaposed landscape prints, sculptural silhouettes and glacial palettes culminate.
Collaboration: The Social Studio x búl
Explore the makings of our collaboration with The Social Studio, where an exclusive in-house designed print embodies the spirit of community and coming together across a 100% cotton capsule collection, designed and made in Melbourne, Australia.
Inspired by Hue: Designer Stories
Misty Vietnamese mountains and tales of bygone eras draw musings across native floral palettes, breeze-beckoning shapes and watercolour prints.
Creative Notes: Hobart
Escape the mainland to Hobart, a remote island south of Australia, where inspiration drew across Tasmanian tartans, nautical stripes and peninsula palettes.
Raglan Collection: Designer Insights
New Zealand’s west coast surf town of Raglan plays muse to nostalgic floral prints, feminine pairings, seashell buttons and natural fibres.
Collaboration: Cara Johnson x búl
"Through my practice I am working to highlight the fragility and preciousness of nature while concurrently reflecting upon the heavy handedness of human impact." — Artist Cara Johnson at Melbourne Emporium boutique.
Biarritz Diary: The Designer Series
Frances seaside town of Biarritz inspires detailed knits, abstract floral prints and classic suiting in hues of forest, blush, slate and vibrant red.












