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Seasonless Design

From journey inspired stories through to final stitch our items are thoughtfully crafted with longevity and versatility top of mind encouraging each piece to age with you and live beyond the season.

Honest Focus

We hold strong value in our relationship to the environment as natural fabrications and biodegradable fibres over ride man-made textiles and limited quantity runs pave way to conscious ordering practices.

Thoughtfully Australian

Our studio and boutiques situated within Melbourne and the Gold Coast house a diverse team whose aligned vision, honest outlooks and sustainable practices combine across thoughtful Australian design.

Our Stores

Fitzroy Flagship
Gold Coast

Stores →

“Less, but better.”

Dieter Rams

Welcome to búl, where thoughtful Australian design embraces quality tailored womenswear in a timeless effortlessness. Discover worldly inspired collections across curated stories in our labels signature considered and seasonless aesthetic. Versatile separates are explored across tops, jumpers, pants and skirts made to mix-and-match into your wardrobe in easy wear natural fabrications including cotton, silk and linen. From casual to formal wear, our dresses take you throughout all occasions featuring in-house designed prints and innovative silhouettes across mini, midi and maxi lengths. Embrace all elements with cosy jumpers, cardigans, knitwear and outerwear styles in warming mohair, merino, alpaca and cashmere wool blends. Elevate your outfit with our wide range of accessories including statement jewellery, hats, scarves and eyewear to premium leather handbags, purses and lifestyle products exploring neutral to bold colour stories. Footwear completes the journey across quality leather flats, sandals, heels and boots made to wander with you beyond the seasons no matter where your journey takes you.

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