"Less, but better." — Dieter Rams
Picnic Pairings

Venture coast to countryside with our picnic-ready guide where coordinated sets in spring appropriate hues welcome in the sunshine. No matter where your ideal picnic backdrop may be, our considered wardrobe edit in natural fabrications and thoughtful Australian design will have you rolling out your favourite picnic blanket and relaxing into the season.

Our Stores

Discover our stores where clean lines, natural materials and ambient light welcome our signature spaces across Melbourne, Australia:

Fitzroy Flagship

241 Brunswick Street

Emporium Melbourne
2/287 Lonsdale Street

Collingwood Outlet 
206 Smith Street

Discover the world of búl. Australian designed womenswear across thoughtful and timeless collections inspired by travel. Founded in 2010, worldly experiences are pivotal to the label, with the lived journey culminating through seasonless stories. Landscape surrounds, architecture, people and culture inspire dresses, tops, knitspantsskirts and outerwear in natural fabrications with an intentionally sustainable focus alongside footwear and accessories in tonal palettes and complimentary silhouettes. Through a considered approach to contemporary womens clothing, búl is a unique Melbourne based, designer fashion label, that has carved a signature style within the industry with core values in innovative Australian design that is environmentally conscious, crafted to last beyond the season, and continues to stay true to the labels considered and timeless aesthetic.