seasonless design
from journey inspired stories through to final stitch our items are thoughtfully crafted with longevity and versatility top of mind encouraging each piece to age with you and live beyond the season.
honest focus
we hold strong value in our relationship to the environment as natural fabrications and biodegradable fibres over ride man-made textiles and limited quantity runs pave way to conscious ordering practices.
thoughtfully australian
our studio and boutiques situated within melbourne and the gold coast house a diverse team whose aligned vision, honest outlooks and sustainable practices combine across thoughtful australian design.
“less, but better.” - dieter rams
our stores
fitzroy flagship
melbourne city
collingwood
gold coast
find your store →
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m/fw digital runway
for the first time in melbourne fashion week history our runway went digital. watch the show below and continue reading for exclusive behind the sc...
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postcards from south gippsland
sit down with búl designer virginia martin and read about her inspiration behind spring summer 21 alongside personal photography throughout her 'so...
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postcards from queenstown
read how designer virginia martin was inspired for autumn winter twenty to create a collection from her travels in and around queenstown, new zea...
