Wander north to where the Baltic meets stone, where Helsinki unfolds in pale light, resilience, and minimalism, and where Autumn Winter 26 captures this northern understatement, balancing softness and structure.
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Silhouettes set the tone and familiar forms return. Dresses fall with deliberate fluidity, from fitted to flared shapes, while layered separates offer relaxed, tailored, and versatile accents. Tactile knits provide foundational warmth in varied fisherwoman stripes as outerwear carries the weight of northern winters in heavy wool check and glossy inkjet finish, subtly referencing Baltic water reflections.
Colour stories capture Finland’s shift from autumnal melancholy to winter radiance. Hues of forest, earth, and ocean are anchored by tomato red, mushroom brown, and verdant green. Patterns in stripe and heritage check punctuate the collection, alongside a signature print inspired by a Helsinki floral market, twisting and warping into abstraction.
Materials explore the city’s dialogue between protection and exposure. Double wool, cashmere, merino, and alpaca sit alongside natural cottons, layered tencel, and technical blends. Lightweight and heavy wools provide warmth and structure, forming versatile, layered foundations among textures of fluff, crinkle, and gloss.
Completing the narrative, footwear is refined with Nordic clarity. T-bar heels, penny loafers, ankle boots, hiker shoes, and chunky brogues appear in waxed and oiled leathers, featuring polished surfaces, contrast stitching, and speckled laces for wind-swept streets and sheltered corners.
Autumn Winter 26 arrives as A Northern Quiet, a gentle study of Helsinki’s shifting light, sculptural restraint, and an understated beauty of nature’s fleeting moments.
“Helsinki has a calm, grounded presence. The light, the water and the rhythm of the city feel quiet and steady, with a sense of simplicity that’s never forced."
Creative Direction @bulclothing
Photographer @danielluxford
Video @tangoteague
Model @chadwickmodels
Assistant @j_darcy01
