Boutiques & Stockists

Step inside our signature spaces where destination-inspired collections hold focus within clean lines, raw materials and natural light throughout our Australian-based stores.

Our brick-and-mortar stores are open 7 days, alongside our online store offering free shipping and click and collect, easy returns and secure payment options including AfterPay.

discover our australian boutiques

Fitzroy Flagship

Enter our Fitzroy store and be welcomed by wide windows and an overflow of natural light as it encompasses our Melbourne flagship location. Concept through to completion was entrusted in a mutual understanding between architect Michael Macleod and búl designer Virginia Martin to create a space that offers a secluded retreat from the busy street to a calm hideaway where blonde timber, natural tones, raw materials and ambient lighting embrace.

Location & hours

241 Brunswick Street,
Fitzroy, Melbourne
+61 3 9415 8844 

Monday to Friday: 10:00am to 6:00pm
Saturday: 10:00am to 6:00pm
Sunday: 11:00am to 5:00pm

Emporium Melbourne

Discover our inner-city boutique situated within Melbourne’s opulent Emporium building. Welcome a tiny house feel throughout with abstract wooden roofing, warming blush shades and cloud-inspired installations. Architect Michael Macleod worked closely with búl designer Virginia Martin to create a contemporary boutique with an honest focus on natural materials and considered Australian design that stays true to the label's aesthetic. Pull back from the Melbourne city pace and slow down at búl Emporium in this quietly refined tiny-house space.

Location & hours

Level 2, Shop 12
Emporium Melbourne
287 Lonsdale Street, Melbourne CBD
+61 416 271 465

Monday to Friday: 10:00am to 6:00pm
Saturday: 10:00am to 6:00pm
Sunday: 11:00am to 5:00pm

The Strand Sydney

Welcome an intimate and immersive experience at búl The Strand Arcade, where hushed lighting, raw materials, contemporary structures and cool tones embrace. Located within Sydney’s iconic heritage-listed building, búl designer Virginia Martin drew inspiration from the natural beauty of the Australian landscape through a myriad of greens, warm wood panelling and woven hessian pendants to cast refreshing quietude throughout this central Sydney space. 

Location and hours

Level 1, Shop 79
The Strand Arcade
412-414 George Street, Sydney NSW
+61 420 581 682

Monday to Friday: 10:30am to 5:30pm
Saturday: 10:30am to 5:30pm
Sunday: 11:00am to 4:00pm

Collingwood Outlet

Delve into collections past at our Outlet store, where previous collections inspired by Turkey, Iceland, Sri Lanka, Hamburg and beyond culminate across an array of items. Shop up to 70% off a large range of basics, footwear, and accessories, including hats, belts and sunglasses alongside archival collections in cooling cotton, soft linens, fine knits and bold prints all at heavily reduced prices.

Location & hours

206 Smith Street,
Collingwood, Melbourne
+61 426 426 116

Monday to Friday: 11:00am to 5:30pm 
Saturday: 10:00am to 5:30pm
Sunday: 11:00am to 5:00pm


Think Alike Store
100 High Street, Woodend

Inside Home & Gifts
10-14 Paterson Street, Launceston

The Iconic | The Dom