Enter our Fitzroy store and be welcomed by wide windows and an overflow of natural light as it encompasses our Melbourne flagship location. Concept through to completion was entrusted in a mutual understanding between architect Michael Macleod and búl designer Virginia Martin to create a space that offers a secluded retreat from the busy street to a calm hideaway where blonde timber, natural tones, raw materials and ambient lighting embrace.

Welcome an intimate and immersive experience at búl The Strand Arcade, where hushed lighting, raw materials, contemporary structures and cool tones embrace. Located within Sydney’s iconic heritage-listed building, búl designer Virginia Martin drew inspiration from the natural beauty of the Australian landscape through a myriad of greens, warm wood panelling and woven hessian pendants to cast refreshing quietude throughout this central Sydney space. 

Delve into collections past at our Outlet store, where previous collections inspired by Turkey, Iceland, Sri Lanka, Hamburg and beyond culminate across an array of items. Shop up to 70% off a large range of basics, footwear, and accessories, including hats, belts and sunglasses alongside archival collections in cooling cotton, soft linens, fine knits and bold prints all at heavily reduced prices.