Denim has a nature of its own. It is a fabric shaped by use, softening with wear, deepening and fading with time, and gathering creases and marks where the body moves most often.
Its character is not fixed. It develops gradually, becoming more familiar with every wear and more individual with time.
Our denim is selected for its ability to change, from structured raw indigo to softened vintage washes, with considered silhouettes and details designed to travel with you season after season.
THE JACKETS
Northern: Cropped
Cropped, relaxed, and defined by its large collar and wide sleeves, the Northern Denim Jacket offers an easy, understated take on the denim jacket. Designed for changing seasons, it is available in a lighter Vintage and deep Indigo Denim.
Rother: Oversized
The Rother Denim Jacket takes a more structured approach in rigid denim. Cut with an oversized cropped fit and dropped shoulders, it is finished with contrast stitching, front button-up pockets, and inseam pockets. Its considered proportions give the classic denim jacket a stronger, more contemporary silhouette.
THE JEANS
Vantaa: Raw Hem
Our signature Raw Indigo Wash gives the relaxed, mid-rise Vantaa Relaxed Jean a lived-in feel. Front-seam detailing and a raw hem complete the look, while the denim softens and becomes more comfortable with every wear. Also available in Raw Denim.
Aurora: Cropped
The Aurora Cropped Jean features a high-waisted, relaxed wide-leg fit with a cropped silhouette and exaggerated hem height. Signature Nouveau Logo embroidery adds a refined finish to the dark denim wash, which has comfortable stretch.
Kallio: Wide Leg
The Kallio Wide-Leg Jean combines a classic high waist with a relaxed, wide-leg silhouette and exaggerated hem height. Signature Nouveau Logo embroidery completes the design, crafted in dark denim with subtle stretch.
Saari: Mid Rise
The Saari Jean offers a relaxed take on the wide-leg silhouette, with a mid-rise waist and fluid fit. Front-seam detailing, classic five pockets, and an exaggerated hem height add considered finishing touches to the dark denim wash.
Tae: Straight
The Tae Jean is a high-waisted, full-length straight-leg style made from rigid denim. Five pockets, contrast stitching, and búl’s signature Nouveau Logo embroidery bring subtle detail to its clean, structured shape.
DENIM, WITH TIME
Denim is one of the few fabrics that becomes more individual through wear.
A softened hem. A crease that settles into place. Fading at the knees, pockets, and seams. The subtle marks left by movement and repetition are part of the fabric’s story, not flaws to be corrected. We welcome this patina. It is what gives denim its character, making a familiar piece increasingly specific to the person wearing it.
Designed for now, and better with time. Explore denim in-store and online.