Welcome our signature spaces where clean lines, raw materials and natural light culminate across our Australian based retail stores. Staying true to label, each location is a thoughtful extension that creates a welcoming and engaging sensory experience from beginning to beyond. Discover destination inspired collections at our lively inner city Emporium boutique and Fitzroy flagship store, as archived collections are explored at our Collingwood outlet, and carefully considered stockists that take búl worldwide.



241 Brunswick Street, Fitzroy, Melbourne

Enter our Melbourne flagship store and welcome the feeling of being on the outside looking in as wide open windows cast natural light across palettes of warm wood and sage. With búl beginnings in 2010, our flagship store opened it’s doors one year on, and continues to be our most visited location set in the heart of Melbourne’s bohemian district on Brunswick Street, Fitzroy. Surrounded by a lively streets-cape of galleries, restaurants and terrace houses, our flagship space has been thoughtfully designed by architect Michael Macleod and búl designer Virginia Martin to create a secluded retreat from the busy outdoors. Destination inspired collections are explored amongst blonde timber, natural tones, raw materials and ambient lighting to create a complete sensory journey at this signature flagship space.



Level 2, 287 Lonsdale Street, Melbourne CBD

Withdraw from the central city pace and step into a tiny house inspired hideaway at our Emporium Melbourne store. Situated within a contemporary shopping space, with heritage listed facades, our Melbourne city store encompasses a slowed down experience that stays true to the búl aesthetic. Architect Michael Macleod worked closely with búl designer Virginia Martin to create a welcoming inner city boutique with a Scandinavian tiny house feel. Abstract wooden roof panelling, natural materials, spherical lighting, warm blush shades and cloud-inspired sculptures surround the latest collection stories at this quietly refined Melbourne city space.


“When creating this space I envisioned a place to escape the fast pace of the inner city. A place to slow down and bring a welcomed sense of calm.”  - Virginia Martin



206 Smith Street, Collingwood, Melbourne

Travel to Melbourne’s inner north to the eccentric Smith Street and explore archived collections from 2010 to present day at our Collingwood outlet store. Thoughtful use of natural materials and earthen palettes of forest and ocean grey cast light and shade amongst exposed bricks and warm woods at this unique retail space. Explore a variety of styles across natural cotton, linen, silk and woollen blends alongside footwear and contemporary accessories all at heavily reduced prices. Our outlet is a welcomed extension to our full-priced retail spaces, continuing a slowed fashion approach and considered focus on season-less items, quality tailoring and thoughtful Australian design.



Find your favoured location below:
View: Our Stores