Emporium Melbourne

Level 2, Shop-012
287 Lonsdale Street, Melbourne CBD
+61 416 271 465

Monday to Thursday: 11:00am to 5:00pm
Friday to Saturday: 11:00am to 6:00pm
Sunday: 11:00am to 5:00pm

Discover our newest store situated within Melbourne’s opulent Emporium building. This inner-city boutique welcomes a tiny house feel with abstract wooden roofing, warming blush shades and cloud-inspired installations. Architect Michael Macleod worked closely with búl designer Virginia Martin to create a contemporary boutique with honest focus on natural materials and considered Australian design thats stay true to the labels aesthetic. Pull back from the Melbourne city pace and slow down at búl Emporium in this quietly refined tiny-house space. 

Fitzroy Flagship Store 

241 Brunswick Street, Fitzroy, Melbourne
+61 3 9415 8844

Monday to Saturday: 10:00am to 6:00pm
Sunday: 11:00am to 5:00pm

Enter our Fitzroy store and be welcomed by wide windows and an overflow of natural light as it encompasses our Melbourne flagship location. Concept through to completion was entrusted in a mutual understanding between architect Michael Macleod and búl designer Virginia Martin to create a space that offers a secluded retreat from the busy street to a calm hideaway where blonde timber, natural tones, raw materials and ambient lighting embrace.

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Collingwood Outlet 

206 Smith Street, Collingwood, Melbourne
+61  426 426 116

Monday to Saturday: 10:00am to 6:00pm
Sunday: 11:00am to 4:00pm

Delve into collections past at our Outlet store, where previous collections inspired by Turkey, Iceland, Sri Lanka, Hamburg and beyond culminate across an array of items. Shop up to 70% off a large range of basics, footwear, and accessories, including hats, belts and sunglasses alongside archival collections in cooling cottons, soft linens, fine knits and bold prints all at heavily reduced prices.