important update

stay up to date on current information regarding new in-store policies, procedures and special offerings.

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fitzroy flagship store 

241 brunswick street, fitzroy, melbourne
+61 3 9415 8844

monday to friday: 10:00am to 6:00pm
saturday: 10:00am to 6:00pm
sunday: 11:00am to 5:00pm

enter our fitzroy store and be welcomed by wide windows and an overflow of natural light as it encompasses our melbourne flagship location. concept through to completion was entrusted in a mutual understanding between architect michael macleod and búl designer virginia martin to create a space that offers a secluded retreat from the busy street to a calm hideaway where blonde timber, natural tones, raw materials and ambient lighting embrace.

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melbourne central 

2/211 latrobe street, melbourne cbd
+61 3 9663 0139

monday to friday: 11:00am to 6:00pm
saturday: 11:00am to 6:00pm
sunday: 11:00am to 4:00pm

inspired by the grounding shades of the coast this city centre store, located within melbourne central, is elegantly framed by a horizon-like arc to highlight and place spotlight upon our most current collections. situated within one of melbourne’s busiest malls, architect micheal macleod, in closeness with búl designer virginia martin, created a refined space of solitude that reflects the calm of the beach and feeling of quietness the natural outdoors brings.

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gold coast

pacific fair, 2 hooker boulevard, 
broadbeach, queensland
+61 7 5575 1915

monday to wednesday: 10:00am to 5:00pm
thursday: 10:00am to 9:00pm
friday:  10:00am to 5:00pm
saturday:  10:00am to 5:00pm
sunday: 10:00am to 4:00pm

welcome an intimate and immersive experience at búl pacific fair, where hushed lighting, raw natural materials, contemporary structures and muted, cool tones embrace this unique queensland store. working closely with búl designer virginia martin, architects michael macleod and karen abernethy drew from the water, sea and land as inspiration for this open-plan space where cubic steel pavilions provide innovative framing and varied backdrop to current and archival collections throughout the store.

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collingwood outlet 

206 smith street, collingwood, melbourne
+61  426 426 116

monday to friday: 11:00am to 5:00pm
saturday: 11:00am to 5:00pm
sunday: 11:00am to 4:00pm

delve into collections past at our outlet store, where previous journeys culminate into an array of pieces inspired by turkey, iceland, sri lanka, hamburg and beyond. explore up to 70% off a large range of basics, footwear, and accessories, including hats, belts and sunglasses alongside archival collections in cooling cottons, soft linens, fine knits and bold prints all at heavily reduced prices.

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