how to pronounce búl

childhood nickname of the labels director virginia martin, derived from her brother who couldn’t pronounce ‘virginia’. pronounced buhl, similar to the hull [huhl] of a boat.



customer service

búl is committed to providing great quality goods and exceptional customer service. we endeavour to ensure that all items listed on our website are in stock and priced correctly. in the event that an item ordered is unavailable or unable to be fulfilled you will be notified to arrange an agreeable alternative item, gift voucher or full refund. if you have any customer service inquiries, please email;



afterpay purchases

our returns policy & time-frames apply to all orders purchased with afterpay. full-priced items purchased with afterpay are eligible for a refund if returned back to us within our returns time-frame. we are also happy to offer an exchange or online online credit for full priced items purchased with afterpay, however your original agreement will still apply until payments are completed. visit the afterpay site here for their terms & conditions. 



vouchers / store credit

expiry date within 6 months of purchase/credit given




please refer to our sizing guide here for further information.

the newsletter
join us for travel inspired collections and exclusive offerings + $50 voucher rewards!
No thanks