Timeless, considered, and quietly refined, búl is a practice of thoughtful design guided by travel, material and form. Each piece is shaped by proportion, texture, and an exploration of the places, materials, and ideas that inspire it. Seasonless collections, natural fibres, and limited production reflect a ‘less, but better’ approach.

The name búl (“buhl”) references both the gentle resonance of a boat’s hull and a childhood nickname of the founder, suggesting journey, origin, and quiet forward movement.

Based in Fitzroy, Melbourne, our studio is led by a close-knit female team committed to thoughtful Australian design. We work with carefully selected makers in China and Indonesia, maintaining long-standing partnerships that ensure responsible production and ethical, safe working environments.

We are committed to creating items with intention, care, and responsibility at every stage of the journey.

Production
Our production runs are deliberately small, allowing us to focus on craftsmanship, natural fabrications, and seasonless Australian design. We work closely with our makers in China and Indonesia across knitwear, mainline, footwear, and accessories through relationships we have proudly built and maintained for over a decade.

Collections
By creating two thoughtfully designed collections each year, we encourage a slower, more considered approach to dressing. Limited quantities per style support conscious purchasing, prioritising longevity and reducing the environmental impact associated with fast fashion.

Materials
We prioritise natural and biodegradable fibres over man-made alternatives, alongside the considered use of deadstock textiles to minimise waste. Our collections hero cotton, linen, silk, tencel, and wool variations including alpaca, merino, and cashmere, with all footwear made from leather: Learn More

Your Order
Each order is packed with care from our Fitzroy Studio and Flagship Store, using minimal printed materials and shipped in carbon-neutral mailers made from certified Ocean Bound Plastic and 100% recycled materials.

As technologies evolve, we continue to review and refine our processes.

We have a responsibility to keep our garments in circulation for longer and help you do the same. When shopping with us, save your búl purchases to your own AirRobe Circular Wardrobe™ to easily repurpose in seconds. Once you’ve worn and loved your items, you can resell, rent or recycle them on the AirRobe pre-loved designer marketplace.

View AirRobe

For all clothing items, measure your bust, waist and hip and find the size that best matches your measurements from our size guide, keeping in mind that 1cm or 2cm either side can be ok.

Our designs range from close fitting and tailored silhouettes that hug the body, to more relaxed and oversized shapes that allow the wearer to size up or down based on their preferences. If an item is oversized or there are additional fit notes, these will be mentioned in the product description.

If you would like further sizing advice or information, please contact us at customerservice@bul.com.au or on live chat and a member of our team can assist you.

With a ruler measure the distance between the base of your heel and the tip of your big toe. This distance is your foot length and is the number you use to determine your shoe size.

Match your size in CM to the closest match on our size guide chart for your búl footwear size (EU).

If you would like further sizing advice or information, please contact us at customerservice@bul.com.au or on live chat and a member of our team can assist you.

Enter your code at checkout.

Go to your cart, add your shipping details, then enter your code in the “Gift card or discount code” field and click Apply. Your discount will appear immediately.

Important: our website does not currently support multiple discount codes at checkout. If you would like multiple discounts combined please reach out to customerservice@bul.com.au to assist with this. We are here to help.

If you wish to cancel your order please contact customerservice@bul.com.au as soon as possible.

Should the item(s) not work out, make sure to visit our returns portal  and follow the easy self-return steps to ensure you are happy with your order.

For customer care, wholesale opportunities, or press, please contact the relevant team below. For weekend queries, please call our Fitzroy flagship store on +61 3 9415 8844.

Customer Care
customerservice@bul.com.au
Hours: Monday to Friday, 10 am – 4 pm
Phone: +61 3 9042 3681

Wholesale Direction
claudia@bul.com.au

Press Inquiries
karla@bul.com.au

Weekend Queries
Fitzroy Flagship Store: +61 3 9415 8844