Led by designer Virginia Martin, we continue to grow and expand our team. Our characteristic spirit of lifestyle interpretation and inspiration from the natural environment manifest within our core attitude and aspirations to bring an innate beauty, confidence and sophistication across all aspects of the label.

The búl head office is based in Fitzroy with retail stores across Melbourne and we are always open to hearing from like-minded individuals to join the team.

If the current opportunities are not applicable to your skill set, and you would like to send an expression of interest, please email: customerservice@bul.com.au

As we continue to grow, we’re excited to offer a new part-time opportunity (3–4 days per week) based at our Fitzroy studio. We’re seeking an experienced, organised, and driven E-Commerce Manager to lead our digital operations. In this newly created role, you'll focus on enhancing website performance, optimising SEO, driving digital marketing strategies, and improving the overall user experience.

This data-driven position involves key responsibilities such as reporting, analytics, and campaign optimisation. You will develop ad strategies across META, Google Ads, and Google Shopping, while identifying new opportunities for growth. You'll also collaborate closely with our Graphic Designer to turn insights into impactful content and digital assets.

If you're passionate about digital operations, thrive on data-driven decision-making, and want to contribute to a label that values quality, and purposeful Australian design, we want to meet you!

• Improve website functionality and ensure a seamless, optimised user experience
• Optimise product listings and site structure for SEO
• Develop, manage, and execute data-informed digital marketing strategies
• Track trends and identify new opportunities in the digital landscape
• Lead reporting and performance analytics to guide decision-making
• Continuously refine ad strategies to drive sales and ROI
• Collaborate with our Graphic Designer to produce engaging visual content

• Strong organisational and time management capabilities
• High attention to detail and accuracy
• Analytical mindset with strong problem-solving abilities
• Self-motivated, proactive, and adaptable
• Effective communicator with a collaborative spirit
• Positive, solutions-focused attitude and strong work ethic

• Proven background in e-commerce or digital marketing
• Experience managing and optimising digital ad campaigns
• Skilled in performance analysis and data-led strategy execution
• Familiarity with SEO tools and platforms (e.g., Ahrefs)
• Competence in platforms including Shopify, META, Google Ads, and Google Shopping

To apply kindly forward your cover letter and resume to Virginia at virginia@bul.com.au