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Since Virginia launched the label in 2010, búl has been creating something special. Each collection draws inspiration from a specific coastal location creating classic shapes with a distinctive edge. A focus is always placed on fine details; luxurious natural fabrics and unique prints a hallmark of the label. There is a sense of timelessness and delicacy that exists within every búl garment, allowing pieces to become treasured elements of every wardrobe.
Growing up in the heart of the Melbourne, Virginia’s passion for clothing and design was nurtured by a mother who doubled as sewing teacher. After finishing high school Virginia threw herself into design, at 19 years old her first collection was released to great success and was quickly taken up by various stores throughout Australia. Virginia eventually took a break and moved to New York, further growing as a designer while interning at renowned labels Proenza Schouler, Cynthia Rowley and Heatherette. After spending almost two years immersing herself in this world of design, she returned to Melbourne eager to establish a new label. The ocean and the coast acted as her inspiration and motivation for a label that would reflect her passion for quality garments and tailoring. That label was búl.
After launching to great success the label found it’s place in the market easily, appealing to women who sought relaxed yet quality tailored garments. From initial seasons of more classic styles that cemented a customer base, Virginia is now experimenting with more distinctive and diverse shapes and colours. The last four years have seen the brand and its popularity grow rapidly. After launching in Melbourne’s iconic Curtin House building, flagship stores in both Melbourne’s Brunswick St and Sydney’s Glenmore Rd appeared.
The label has been showcased in Melbourne Spring Fashion week and Virgin Australia Melbourne Fashion Festival over the past few years, with the opportunity to represent Victorian designers at London Fashion Week with LMFF. No longer a newcomer, búl has carved its own niche with media coverage and recognition of the label rapidly increasing. Going from strength to strength with collections become more refined each season, the future of búl is bright.