FAQs
About
Less, but better. — Dieter Rams
Story
Timeless, considered, and quietly refined, búl is a practice of thoughtful design guided by travel, material and form. Each piece is defined through proportion, texture, and the places and ideas that inform its making. Seasonless collections, natural fibres, and limited production reflect a less, but better approach.
The name búl (“buhl”) references both the gentle resonance of a boat’s hull and a childhood nickname of the founder, suggesting journey, origin, and quiet forward movement.
Studio
Based in Fitzroy, our studio is led by a close-knit female team committed to thoughtful Australian design. We work with long-standing makers in China and Indonesia, maintaining relationships grounded in responsible production, transparency, and care.
Processes
Production
Production runs are small, focusing on craftsmanship, natural fabrics, and seasonless design. We work with established makers in China and Indonesia across knitwear, footwear, and accessories.
Collections
Two collections are released each year to encourage a slower approach to dressing. Limited quantities support conscious purchasing and reduce overproduction.
Materials
We prioritise natural and biodegradable fibres, alongside selected deadstock fabrics. Key materials include cotton, linen, silk, tencel, wool, alpaca, merino, cashmere, and leather.
Your Order
Each order is packed in our Fitzroy studio using minimal packaging and carbon-neutral mailers made from recycled and Ocean Bound Plastic content.
Recycling
We support longer garment lifecycles through AirRobe Circular Wardrobe™. Save your búl pieces to resell, rent, or recycle via the pre-loved marketplace.
View AirRobe
Sizing
Find your best fit using the guides below.
Clothing Guide
Measure bust, waist, and hip and compare with our size chart. Fits vary from tailored to relaxed silhouettes and are noted on each product page.
For further sizing advice, contact customerservice@bul.com.au or use live chat.
Footwear Guide
Measure heel to toe to determine foot length, then match to EU sizing on our chart.
For assistance, contact customerservice@bul.com.au or use live chat.
Rewards
Earn points with every purchase through our loyalty program.
Shipping & Returns
We ship internationally and offer complimentary Australian shipping on eligible orders, along with local pick-up.
Customer Care
Contact
For customer care, wholesale opportunities, or press enquiries, please contact the relevant team below. For weekend enquiries, please call our Fitzroy flagship store.
Live Chat
9am - 4pm (AEST)
Monday to Friday, excl. public holidays
Customer Care
customerservice@bul.com.au
Hours: Monday to Friday, 10 am – 4 pm
Phone: +61 3 9042 3681
Wholesale Direction
claudia@bul.com.au
Press Enquiries
karla@bul.com.au
Weekend Enquiries
Fitzroy Flagship Store: +61 3 9415 8844