Our items are thoughtfully designed in Australia.

Situated within the heart of Fitzroy, Melbourne, our studio houses a tight-knit all-female team who share an aligned vision of thoughtful Australian design. The studio works closely with carefully selected offshore manufacturers in China and Indonesia with the aim to produce all items as responsibly as possible. Building strong partnerships with our highly respected makers ensures ethical relationships are upheld and nurtured in safe, healthy and positive environments.

We are passionate about crafting quality garments with awareness at every step.

PRODUCTION: Intentionally Small

Our production lines are thoughtfully small with a focus on natural fabrications and season-less Australian design for a greater sustainable future. We have built strong and ongoing relationships with our makers for over a decade across knitwear and mainline to footwear and accessories, our manufacturers are part of the búl family.

ORDERING: Quality Over Quantity

Our limited collections support conscious buying practices encouraging the wearer to focus on investment pieces made to last beyond the season. With slow focus, we create 2 considered collections per year with ordering quantities ranging between 40 - 60 pieces per style. This further ensures our values and ethics are upheld and in turn reduces the impact of a fast-fashion lifestyle.

FABRICATIONS: Consciously Natural

Natural fabrications and biodegradable fibres override man-made fibres and dead stock (already-made textiles) to avoid the manufacture of new textiles. Our natural fabrications include cotton, linen, silk, tencel and wool and are carefully selected for their durability, ease of wear and environmental focus.

YOUR ORDER: Environmental Details

All búl items are sent to you with natural wood off-cut swing tags, and limited printed materials on recyclable paper and are shipped in compostable zero-waste bags with compostable labels. As new technologies evolve we are constantly analysing and improving our processes at every step, and alongside our sustainable packaging initiatives continue to work towards a kinder footprint on the planet for future generations.

We’ve joined the circular fashion movement with AirRobe to offer a more sustainable way to shop. We have a responsibility to keep our garments in circulation for longer and help you do the same. When shopping with us, save your búl purchases to your own AirRobe Circular Wardrobe™ to easily repurpose in seconds. Once you’ve worn and loved your items, you can resell, rent or recycle them on the AirRobe pre-loved designer marketplace.

Good for you. Good for the planet.

For all clothing items, measure your bust, waist and hip and find the size that best matches your measurements from our size guide, keeping in mind that 1cm or 2cm either side can be ok.

Our designs range from close fitting and tailored silhouettes that hug the body, to more relaxed and oversized shapes that allow the wearer to size up or down based on their preferences. If an item is oversized or there are additional fit notes, these will be mentioned in the product description.

If you would like further sizing advice or information, please contact us at customerservice@bul.com.au or on live chat and a member of our team can assist you.

With a ruler measure the distance between the base of your heel and the tip of your big toe. This distance is your foot length and is the number you use to determine your shoe size.

Match your size in CM to the closest match on our size guide chart for your búl footwear size (EU).

If you would like further sizing advice or information, please contact us at customerservice@bul.com.au or on live chat and a member of our team can assist you.

Simply enter your code at checkout to redeem.

Once you are ready to complete your purchase go to your cart and an information page will load asking for your shipping details. There is a space on the far right that states 'Gift card or discount code'. Enter your code and click APPLY.

Your code will be applied to your order and the discounted amount will appear.

Important: our website does not currently support multiple discount codes at checkout. If you would like multiple discounts combined please reach out to customerservice@bul.com.au to assist with this. We are here to help.

If you wish to cancel your order please contact customerservice@bul.com.au as soon as possible.

Should the item(s) not work out, make sure to visit our returns portal  and follow the easy self-return steps to ensure you are happy with your order.

We understand you want to look and feel the very best you can, and we’re here to help all ages, shapes and sizes with varying budgets and lifestyles for any occasion.

Visit us in-store for on-the-spot styling advice or if you would like to book a special one-on-one appointment simply contact us at customerservice@bul.com.au

Reach out via the chat icon at the bottom right of your screen, or contact us below with any questions, concerns, or feedback. We will be sure to get back to you within 48 hours. However, please note that enquiries sent on Fridays will receive a reply the following Monday at latest.

General Enquiries
Phone: +61 3 9042 3681
Email: customerservice@bul.com.au 

Wholesale
Email: stephanie@bul.com.au

Press
Email: karla@bul.com.au