Australian designed womenswear across thoughtful and timeless collections inspired by travel.

belfast campaign

Silhouettes cast contrasting reflections, colour stories assemble poetic harmony and natural fabrications complete an inspired Northern Ireland narrative.

This season, embark on a story echoed in a resilient spirit through purposeful Belfast musings and thoughtful Australian design. 

Explore softly.

Designer Interview

“Belfast holds a distinctive and diverse character and I am proud to incorporate inspiration from this beautifully resilient place into our latest collection.”

Travel behind the collection with búl designer Virginia Martin across a tale of transformation through a harmonious blend of heritage with modernity.

"Less, but better" — Dieter Rams