Earn 1 point for every $1 you spend with our loyalty program where every purchase you make automatically rewards points + bonus opportunities for referring a friend, telling us your birthday and for social media engagement.

Check my rewards: click here

Current Offers:

10% sign-up
Take 10% off your first order* when you sign up to our newsletter

$25 Voucher
Collect 500 points to access a $25 voucher* 

Social follow, like, share
Bonus 50 points for each connection made across our Facebook and Instagram channels

Refer a friend
Bonus 100 points when your friend makes their 1st purchase + they will receive 10% off* their 1st purchase

$20 birthday voucher
Bonus 10 points when you let us know your birthday + receive a $20 voucher* leading up to your special day

*See terms and conditions below for applicable items.


How do i join búl rewards?

Simply create a búl customer account here and you will automatically become part of our program.

How do i earn loyalty points?

Earn 1 point for every $1 you spend online or in store. Each time you spend, you will receive an email with your updated loyalty points balance. There are also plenty of other ways to earn loyalty points under the 'earn' tab of your loyalty profile, including following us on social media, referring friends and adding your birthday. Use your loyalty points to redeem rewards, or save them up to unlock even more exciting rewards.

How do i check my loyalty points balance and redeem rewards?

You can check your balance and rewards anytime by clicking here each time you shop you will receive an email with your updated loyalty points balance. From here, you can click through to your loyalty profile, where you can redeem rewards.

How do i use my rewards?

When you have enough points to unlock a reward, you'll be able to redeem it for a unique reward coupon. You can use your reward coupon during checkout. Simply copy and paste your unique code into the discount bar and 'apply'. Note you can only use one coupon code per order - or if you would like to use your reward at one of our full-priced boutiques, just let one of our friendly staff know at the counter. 

Terms and Conditions

  • Sign-up 10%: Applicable on all full-priced búl items. Excludes gift vouchers, Suru Studio, Brie Leon and sale items.
  • Voucher rewards: Applicable on current season búl items only, including current season sale. Excludes select accessories, gift vouchers, Suru Studio, Brie Leon and previous season sale items.
  • búl reserves the right to modify or cancel coupons at any time
  • Vouchers/codes valid for one purchase online or at full-priced boutique
  • If you redeem your coupon online for a purchase less than the full value of the coupon, the balance of the coupon is not redeemable on another purchase
  • If you return any of the items purchased with a coupon, the coupon discount or value may be subtracted from the return credit
  • Vouchers expire 30 days from active date
  • Points expire within 1 year

Still have questions?

Simply reach out to us via our live chat or contact us at customerservice@bul.com.au for any further questions you have