Follow the nordic winds off the Baltic sea where a life unhurried inspires Scandinavian stories of simplicity and balance across Autumn Winter 2022: The Gothenburg Collection.  


Reflections of architecture create sleek modern lines across contemporary silhouettes and a lagom/ just right spirit. Foundational separates and tactile knits mix with oversized, boxy and adaptable outerwear, as day-to-night dresses and contemporary suiting offer a layered modernity through thoughtful design.


Colour palettes muse the nestled archipelago in minimalist neutrals and rich Norse shades. Discover nutmeg, forest and earthen pigments with maritime blues and multi-colour checks, as illuminating jewel tones and typography prints add unexpected twists and welcomed Swedish accents.


Inside the collection with búl designer Virginia Martin.

“Gothenburg, locally known as Göteborg, is a major city in Sweden located off the Göta älv river on the country’s west coast. I have been lucky enough to visit twice, once in winter and once over summer, and was instantly drawn to the Scandinavian charm...”

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Guided by the land, and staying true to the label, natural fabrications mix with considered blends. Utilitarian cottons and flax derived linens partner tencel, viscose and eco-friendly rolva as merino, alpaca and warm mixed wools arrive in light to heavy weaves for trans-seasonal wear.


Footwear and accessories complete the collection in paired back styles and complimentary palettes. Matte knee-highs, glossy brogues and two-tone boots appear with durable lug soles and a refined Scandi charm, as knitted headwear in creamy cashmere blends adds a warming finish to the new season story.

This Autumn/ Winter discover a collection where thoughtful Australian design reflects ease, comfort and minimalism alongside functional beauty with a mindful approach. Welcome to the Gothenburg Collection.

Model: Alli Coe @allicoee
Photography: Timothy Hillier @tshillier
Hair-Makeup: Effie Tzagarakis @efi_t_makeup