Follow the nordic winds off the Baltic sea where a life unhurried inspires Scandinavian stories of simplicity and balance across Autumn Winter 2022: The Gothenburg Collection.  

DESIGN

Reflections of architecture create sleek modern lines across contemporary silhouettes and a lagom/ just right spirit. Foundational separates and tactile knits mix with oversized, boxy and adaptable outerwear, as day-to-night dresses and contemporary suiting offer a layered modernity through thoughtful design.


 
PALETTE

Colour palettes muse the nestled archipelago in minimalist neutrals and rich Norse shades. Discover nutmeg, forest and earthen pigments with maritime blues and multi-colour checks, as illuminating jewel tones and typography prints add unexpected twists and welcomed Swedish accents.

JOURNAL

Inside the collection with búl designer Virginia Martin.

“Gothenburg, locally known as Göteborg, is a major city in Sweden located off the Göta älv river on the country’s west coast. I have been lucky enough to visit twice, once in winter and once over summer, and was instantly drawn to the Scandinavian charm...”

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MATERIALS

Guided by the land, and staying true to the label, natural fabrications mix with considered blends. Utilitarian cottons and flax derived linens partner tencel, viscose and eco-friendly rolva as merino, alpaca and warm mixed wools arrive in light to heavy weaves for trans-seasonal wear.


 
COMPLIMENTS

Footwear and accessories complete the collection in paired back styles and complimentary palettes. Matte knee-highs, glossy brogues and two-tone boots appear with durable lug soles and a refined Scandi charm, as knitted headwear in creamy cashmere blends adds a warming finish to the new season story.

This Autumn/ Winter discover a collection where thoughtful Australian design reflects ease, comfort and minimalism alongside functional beauty with a mindful approach. Welcome to the Gothenburg Collection.



Model: Alli Coe @allicoee
Photography: Timothy Hillier @tshillier
Hair-Makeup: Effie Tzagarakis @efi_t_makeup