Journey the Canary archipelago to the slow pace of El Hierro where an everyday escapism is more than meets the eye this Spring Summer. 


Spanish foundations embrace elevated tailoring and considered silhouettes. Refined separates are explored with voluminous finish, refreshed summer pairings welcome organic detailing and breeze-beckoning silhouettes form relaxed elegance true to the isle.


Colour palettes traverse the dramatically diverse landscape from coastal monochromes to lush forest hues. Sun baked pastels, tidal pool blues and calming cacti greens bring light to grounding volcanoscapes and versatile prints in spot, stripe and multi-checkered array.


Words by búl designer Virginia Martin:

“I was met with a sporadic opportunity to journey the unique archipelago of the Canary Islands and El Hierro simply took my breath away. I hope this collection can reflect the gentle charm and untouched beauty that I felt from my travelled memory and also remind us to slow down and reflect back to nature...”

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Sustainable approach continues across natural fabrications in cooling and breathable fibres. Cotton twill, linen and tencel weave amongst lightweight cupro, rayon and semi-sheer blends that float along a warming peninsula breeze.


Footwear and accessories pair back to the collection in soft matte leathers and complimentary palettes. Tactile fringing and subtle wave detailing partner delicate straps, squared-off toes and stacked block heels. Refined carryalls explore structured silhouettes and contemporary headwear takes functional form with an endemic embroidered finish.

Step inside a secluded Spanish villa where hidden balconies, soft palm trees and dappled sunlight brings to bloom a movement story.

This Spring Summer, retreat beneath the twisted Juniper and discover a collection of wild contrasts and gentle untouched beauty through a thoughtful reflection of the remote Canary isle — Welcome to El Hierro. 

Model: @lucilevant @chadwickmodels
Photography: @ivanamartynzyznikow
Film: @deptofcreativeaffairs
Stylist: @emilywardstylist
Hair-Makeup: @efi_t_makeup