búl s owner and designer, Virginia Martin has opened the doors to coincide with the launch of the Spring Summer 15 collection aptly named ‘Denmark’. Virginia drew from the Scandinavian landscape, together with the simplistic design aesthetic synonymous with Denmark, creating the classic yet modern collection. Soft blues and crisp whites of the shorelines that play against the terracotta reds and grassy greens evoke a summer full of Scandinavian dreams. Silks and linens are used to soften the minimalist and modern tailoring and details in the garments, every stich is deliberate and thoughtful.
The store itself exudes the brand’s design aesthetic, inspired by the coastlines, sceneries and architecture of countries around the world. The collaboration between búl and its architect Michael Macleod has created a store, which from the picnic table centerpieces, to the hanging ceiling installation of ecopanels, creates a floating cloud over the space.
bul Armadale is now open.