See búl on Premium Runway 3 presented by frankie Magazine on Wednesday 19 March at 9:30PM
See below write-up for búl
"After spending time in New York interning at renowned labels Proenza Schouler, Cynthia Rowley and Heatherette, Virginia Martin returned to Melbourne in 2010 eager to establish a new label. That label became búl.
Each collection draws inspiration from a specific coastal location creating classic shapes with a distinctive edge. A focus is always placed on the fine details; luxurious natural fabrics and unique prints a hallmark of the label. There is a sense of timelessness and delicacy that exists within every búl garment, allowing pieces to become treasured elements of every wardrobe.
After launching in Melbourne’s iconic Curtin House building, flagship stores in both Melbourne’s Brunswick St and Sydney’s Glenmore Rd appeared along with a current pop up store in Adelaide and selected stockists across Australia including MYER.
The label has been showcased at Melbourne Spring Fashion Week and L’Oreal Melbourne Fashion Festival over the past few years, with the opportunity to represent Victorian designers at London Fashion Week with LMFF. No longer a newcomer, búl has carved its own niche with media coverage and recognition of the label rapidly increasing. Going from strength to strength with collections becoming more refined each season, the future of búl is bright.
búl is one of our Tiffany & Co. National Designer Award finalists for 2014!"