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SS 17 Campaign



búl spring summer ’17 | Turkey

This season brings a mesmerizing mix of the striking and the familiar, as búl turns to Turkey as the creative muse for its spring summer ’17 collection.

Design themes are a considered balance between versatility and whimsicality, with the thoughtful multi-functional garments that underline the collections natural and effortless confidence. Asymmetric hemlines, deep v-necklines, voluminous shapes and draped details mimic the irregular volcanic formations of the Anatolian Plains. Fabrications are lightweight and breathable with crisp cottons, buttery soft silks and fluid viscose.

Exploring the rich tapestry of culture and natural wonders, the colour palette is visual diary of Virginia’s travel experiences. From the soft blues inspired by waters resting in the thermal pools of Pamakkule, contrasting with the rich reds and mustards lining the stalls of the spice bazaar. Culminating in the exultant colours and layered Turkish landscape of the ‘Watercolour’ print.

The design themes continue into the leather accessories, where the footwear is both practical and playful with new styles introduced in the way of flatform sandals, strappy heels and refined sling-backs. Clean lines and timeless details extend into the collection of handbags and clutches, whilst the leather backpack is the definitive bag for SS17, melding tradition with modernity.  
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Model.  Jaylee Hughes (FRM Models) @jaylee_hughes
Hair & Make up. Efi Tzagarakis @efi_t_makeup
Photographer. Kate Ballis @kateballis