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- ss15 mood board


Our conversation with Oyster Magazine about our SS14/15 collection focuses on Denmark…

Mood Boards: búl ‘Denmark’ SS14/15.

Our conversation with Oyster Magazine about our SS14/15 collection focuses on Denmark…

Mood Boards: búl ‘Denmark’ SS14/15.

Búl designer Virginia Martin continually draws inspiration from the natural lanscapes of a different region each season. Shifting her gaze from the coast lines of Japan, the label’s SS14/15 collection focuses on Denmark, with its dense forests and sand-covered, stoney coasts. With a Danish touch of minimalism, her line is simple yet injected with innovative cuts and quality fabrications. We asked her a few questions about the collection. 
 
Jerico Mandybur: What is this collection about and what are its inspirations?
búl: Every season I draw from a different coastline around the world. SS14/15 is Denmark. It’s nice to have a consistent link between seasons, but coastlines are varied enough from place to place to offer a whole new set of colours, textures and cultural traditions. The latest collection pays homage to the breathtaking scenery and landscape.
 
Can you talk about the design process that you undertook for the range?
Every season I work in a similar way. My travels inform a lot of this process, the coastline is key and the countries architecture, graphic and interior design, furniture design, art, film and cultural history too. From that I put together mood boards and colour schemes and we develop a print for the season, reflecting the landscape for the design of the clothing, the panels, the structure, the fit, cut and shaping. The fabric selection is based off this too, textures and fabric all convey a different mood, so it is important that it fits in with the general feel.
 
What can you tell us about your mood board?
Our Denmark mood board is architectural and minimalist, it incorporates all of the key features that Denmark is renowned for: an crisp palette paired with earthy blush and mustard tones. 
 
What’s your sense of how your inspiration and ideas are understood by others?
I think that we are seen as a a great place for classics that are made from beautiful fabrics, with an attention to detail that give them a point of difference. Our footwear and basics range are incredibly popular, I think people are always after something they can wear every day that is well made, comfortable and beautifully designed. 
 
Is there a muse, era or medium that you find yourself frequently channeling?
I am a big fan of tailoring for women. I love what it did for female empowerment during the 20th Century, and when considering my love for minimalism, it is only natural that the 60s are a clear inspiration for me too.
 
If this mood board was a song?
Radiohead — ‘House of Cards’

And if it was a quote?
"Du sidder bedre på en farve du godt kan lide" — Verner Panton